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Marketing for HR

Social recruiting has become one of the biggest trends in recruitment marketing in 2019. But it goes beyond posting job ads on your company’s social networks. Both Millennials and Generation Z demand a different relationship with companies. They expect to build a personal connection with potential employers before they make a decision to even apply, and which offers they are likely to accept. Is your on social media platforms content personalized enough? Does it hit their soft spots? Let’s find out!

Pilar Barrio


Pilar Barrio is a Lead Facilitator for the Google Digital Academy, where she trains their top clients in mobile strategy, programmatic advertising and user-centric marketing. Her compelling style is straightforward, energizing, stimulating of discussion and regularly inspires listeners into action. In her key areas of expertise; video, social media and content marketing, Pilar has advised hundreds of brands looking to cut through the noise of the digital space. They include Sony Pictures, Playstation, Coca Cola, Chevrolet, BBC and Microsoft.


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