[email protected] 0770 414 202

Redefining Business Through Gamification

We're going to reveal how to use gamification successfully to take you to the next level in employee engagement and motivation. We'll help you to experience and understand the science and psychology of how gamification works so well. We'll dive into understanding which rewards you can add to your toolbox to help drive motivation for the long term, as well as to gain their engagement.

Rezervă acum Află mai multe!

5 iunie, București

Agenda .

Gamification is about understanding why certain game mechanics are so engaging and fun and how to choose which game techniques we should be using in any given situation.

  1. Why gamification is important for business
  2. What is gamification
  3. Main neurotransmitters to focus on for motivation + interactive exercise to demonstrate effectiveness
  4. Motivational psychology: Self Determination Theory, Maslow’s Hierarchy of Needs, Marczewski’s Three Layers of Motivation

Learning what elements work in games, how they are used and which are most relevant and effective for gamification.

  1. Points, Badges and Leaderboards
  2. Onboarding (including interactive game exercise)
  3. Aesthetics & themes
  4. Social game elements
  5. Reward schedules

People respond positively to loyalty, reputation, status and challenges and by introducing some game concepts for our customers and staff we recognize these influences and can use them to meet business objectives.

  1. Powerful marketing gamification examples
  2. Gamified marketing powered by customer creativity
  3. Attracting the right talent
  4. Inducting and Training staff to speed up and increase productivity
  5. Engaging and Retaining employees to lower employee attrition rate
  6. Designing a game: Group work – creating a gamified marketing campaign using gamification game mechanic cards

Develop the knowledge, understanding and skills to plan effective gamified projects, as well as how to avoid common pitfalls.

  1. Is Gamification the right answer for your objectives
  2. Defining the target behaviors
  3. Understanding player types (Marczewski’s Player Type Hexad)
  4. Enhancing your game through the lens of game mechanics: Group work.
  5. Dealing with high achievers in your game & follow up planning

What Do YOU Gain!

Boosts teamwork
Encourages referral
Lifts the spirits of your staff
Boosts productivity
Inspires creativity
Helps with Onboarding


Pete Jenkins | Consultant

Pete is Chair of GamFed (the International Gamification Confederation). At GamFed he helps spread the use of gamification best practices to benefit as many people and businesses as possible.

Pete has been Entrepreneur in Residence at the University of Brighton for 8 years. As well as researching gamification for HR at CROME (the University's Centre for Research on Management and Employment), he lectures on gamification and entrepreneurship at undergraduate and post-graduate levels. Pete also recently became Practice Director, Gamification at Intelestream Inc. in Chicago, USA. A strategic advisory company in the CRM space. Intelestream Inc. is a Chicago based Customer Relationship Management (CRM) product development and consulting firm. He is Ambassador for Brighton & Hove Chamber of Commerce and for Worthing & Adur Chamber of Commerce.

In February 2016, Pete took the number one spot on the global Gamification Guru leaderboard. He is an international speaker and advisor in the field of gamification, and serves as chairman of GamFed, the International Gamification Confederation.


Rezervă-ți locurile din timp!
Prețurile sunt valabile pentru 1 persoană. Pentru înscrieri de grup vă rugăm să solicitați oferta personalizată.

390 €


  • până la 31.03
  • Acces eveniment
  • Pauze de cafea
  • Prânz
  • Wi-Fi
450 €


  • până la 30.04
  • Acces eveniment
  • Pauze de cafea
  • Prânz
  • Wi-Fi
490 €


  • până la 5.06
  • Acces eveniment
  • Pauze de cafea
  • Prânz
  • Wi-Fi

Do you want to reach better engagement on a company level?

Let us come to you.


OGI Europe
Revista Biz
Portal HR
Angajatorul meu
ABC Human Capital


Bulevardul Regina Elisabeta 45,
Bucuresti, Romania

Tel: 0770 414 202

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